40 exhibitors with groundbreaking, international designs are ready for New Note at Formland Autumn 2009 in Fairs MCH Herning

40 exhibitors ready for New Note Hay, Normann, Muutos, Magis, Wooden Radio and Ego are just some of the 40 exhibitors who have been chosen carefully for innovative and trend-setting designs when Formland opens its doors in August with the design area New Note.

It will be really exciting this year. There has been great interest in the New Note, and there are many interesting and innovative products and exhibitors too. In addition, the visitors could experience a range of new and exciting products, says Mads Arlien-Søborg.

New Note is a collaboration between Formland and trend researcher Mads Arlien-Søborg. He is curator of the New Note and decides who will be exhibiting in the area. Criteria for New Notes is that designers and companies have to present designs that stand out sharply, and have an international level.

In August we will again meet Joe and the Juice in the café on the New Note, this time it is built in a modern farmer style. It will not be boring!

I have worked with the theme “Pure” this time, but also the Farmer trend that has been very high in countries like England and USA. It’s about recovering authentic values of the country, which almost totally disappeared in our modern technology-based world. Trend comes originally from madbranchen which includes farmer-markets with fresh fruit, vegetables, meat and fish that have sprouted up in cities like London and New York, says Mads Arlien-Søborg.

New Note will also give wildcards to design schools and schools of architecture, which presents student projects and exit projects.

As something new, the visitors could experience the “Pure White” – an exhibition of selected products from exhibitors at the New Note.

Lounge area is made this time in cooperation with Housing magazine in the best camping style. Here you will be able to relax in rural surroundings, lie on the grass on a blanket, take a nap in the tents set up or just enjoy yourself with a copy of Home magazine.

Formland Autumn 2009 MCH Herning Fairs will take place from 14 to 17 August.

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