Hay, Normann, Muutos, Magis, Wooden Radio and Ego are just some of the 40 exhibitors who are chosen when Formland open up the doors in August with the design area New Note.
– It will be really exciting this year. There has been great interest in the New Note, and there are many interesting and innovative products and exhibitors. In addition, the visitors will experience a range of new and exciting alleged actions, says Mads Arlien-Søborg.
New Note is a collaboration between Formland and trend researcher Mads Arlien-Søborg. He is curator of the New Note and decide who will be exhibiting in the area. Criteria for New Notes is that designers and companies to present designs that stand out sharply, and has an international level.
– I have this time worked with the theme “Pure”, but took Farmer trend that has been very high in countries like England and USA. It’s about recovering authentic values of the country, which almost totally disappeared in our modern technology-based world. Trend comes originally from the food industry which include farmer-markets with fresh fruit, vegetables, meat and fish have sprouted up in cities like London and New York, says Mads Arlien-Søborg.
New Note will also give wildcards to design schools and schools of architecture, which presents student projects and exit projects.
As something new, the visitors could experience the “Pure White” – an exhibition of selected products from exhibitors at the New Note.
The Lounge area is this time made in cooperation with Boligmagasinet in the best camping style. Here you will be able to relax in rural surroundings, lie in the grass on a blanket, take a nap in the tents set or just enjoy themselves with a copy of Home magazine.
Formland Autumn 2009 MCH Herning Fairs will take place from 14 to 17. August.