Normann Copenhagen launches New Danish Modern – the start of a new era in Danish design
Once again, Normann Copenhagen sets new standards and combines tradition and innovation in a line with the best from the proud handcraft of the past together with a modern expression of the present. New Danish Modern is a line of courageous design which springs from the Danish design tradition, where quality and attention to detail are given high priority.
The line is designed by some of Denmark’s best designers and produced exclusively in Denmark; respecting the idea of form in design and craftsmanship. The designers include Ole Jensen, Rikke Hagen, Jesper Koefod Thomsen, Søren Ulrik Petersen, Kasper Salto, Claydies, Peter Johansen & Thomas Bentzen, among others.
“We wish to pay a tribute to the proud craftsmanship traditions and make furniture which has an iconic status and is beautiful at every level of detail. The chosen designs are exclusively designed by Danish designers and produced in Denmark,” says Poul Madsen, CEO, Normann Copenhagen
“Over the years many really exciting designs have been shown to us. We have often been tempted to put them into production, but they did not fit in with our range, or it was otherwise impossible. But now is the time,” says Jan Andersen, CEO, Normann Copenhagen.
Over the years, Normann Copenhagen has developed a series of bold design products, but this is the first time that Norman Copenhagen has positioned itself as a furniture manufacturer. New Danish Modern comprises furniture, as well as larger accessories such as the exclusive Camping series, designed by Jesper K. Thomsen; and the Collect bookcase, designed by Ole Jensen.
The fundamental basis of New Danish Modern is furniture art, and therefore, the line will be available in smaller production runs. Visit www.normann-copenhagen.com for more information on each product and its designer.