At Formland Autumn 2009 the MCH Herning Fairs presents Normann Copenhagen, particularly Hang – a lamp designed by Rikke Hagen, who has combined form, function and aesthetics in a simple design. Hang is a part of the New Danish Modern, which are Danish designs and Danish production. The expression is a significantly shaped classical piece.

The inspiration behind Hang is retro forms that make Hang a classic design object that fits most homes. It is timeless and the epitome of design traditions that we are proud of in Denmark.

When we speak of Danish design, we speak often about function, aesthetics and form. Precisely these properties make Hang a good example. Hang is very simple and has a more functional than decorative expression. I think that is liberating, because if the lamp can wear it alone, it is complete. It is not postulated. It is what it is, explains Rikke Hagen.

Hang is produced using traditional methods of production of a metal printing on Amager. It’s glossy exterior and matt interior comes in black and white and in two sizes.

New Danish Modern is a new line from Normann Copenhagen, which has roots in the Danish design tradition where quality and attention to detail is a priority. The line is designed by Denmark’s best designers and is exclusively produced in Denmark with care for the design idea and crafts design. The concept is based on furniture art, so the line will be available in smaller productions.

Besides Rikke Hagen is currently supporting these Danish designers with the New Danish Modern: Ole Jensen, Jesper K. Thomsen, Søren Ulrik Petersen, Claydies, Peter Johansen & Thomas Bentzen and others.

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