The winner of the Formland Design Award, Josefine Bentzen, was overwhelmed when she received the award during the opening of Formland Autumn 2009 on Friday at MCH Messecenter Herning. The design award was presented to the designer and the ToddlerCompany for a new and modern version of children’s cutlery, which focuses on comfort, functionality and play.
– Winning the Formland Design Award is a great honour. We are here at the Formland fair for the first time and it is here that we begin marketing of our children’s cutlery. We could not have got off to a better start, says Josefine Bentzen, who was presented with the award by the Director of the Danish Design Association, Gitte Just.
Design recognition in 2003
The idea for the product came in 2003, when Josefine Bentzen created children’s cutlery as a study project at the Danish Design School in Copenhagen. In the same year the project was shown at the Formland fair, where it came first in the DesignSpot competition for young design students.
– The children’s cutlery looked a lot different back then, not like it does today. But the idea was the same. To create a product, which makes everyday life easier for families with young children, says Josefine Bentzen.
After Formland the idea was returned to the drawer – and five years would go by before it was taken up again. Josefine Bentzen has spent the past year working on functionality, form and design in cooperation with Fabrikators, who are the company behind ToddlerCompany. Production is now ready to begin in Skive – and from 1 November the product will be shipped to both Danish and foreign stores.
Launch in 30 countries
– ToddlerTable Cutlery is being launched in more than 30 countries around the world and we are expecting a great deal of our children’s cutlery. It has been really well received so far. Japan in particular has been really interested in the product. Now we have won a design award in Denmark and are moreover nominated for an innovation award in Germany, says Peter Andersen, partner in ToddlerCompany.
ToddlerTable Cutlery consists of a knife, fork and spoon in four fashionable colours – orange, blue, green and red. The cutlery is aimed at toddlers and small children above the age of six months. The recommended retail price is DKK 299. From spring 2010 the series will be expanded. ToddlerTable Cutlery will also offer a cup, plate and bowl in the same colours and design.