EGO Grater receives “red dot”

egograter.jpgFor its outstanding design EGO Grater designet by designer Steffen Schmelling included in the new Danish EGO brand, produced and styled by director Michael Bruun, has now received one of the most coveted design prizes worldwide: the ‘red dot’. This quality seal for good design is awarded annually in the international ‘red dot design award’ competition by a jury of experts and only goes to products with a particularly sophisticated and innovative design.

This means that our designs has successfully stood up to the judgement of their design experts in comparison with products from all over the world and puts EGO amongst the best in the design industry.

EGO Grater
Strictly large in size – shaves a perfect portion by a single stroke.
Tall shaped tower – gives a perfect grip for the whole hand.
Submerge plateau – right angle position when in use.
Styled in thin Stainless steel plate for sharp grind.
Including a serving tray styled in Corian, which with the technical material skills leaves no marks
from food colour after cleaning.
All parts suitable for dishwasher.
Size: Length 267 mm x dept 148 mm x height 290mm

grater.jpg

The product assessment is carried out by an international jury of renowned design experts. They examine and test the products and assess them according to criteria such as degree of innovation, functionality, ergonomics, durability, ecological compatibility and clarity of function. This year, companies from 43 countries with a total of 2,548 products faced the jury’s verdict.

The award ceremony will take place on 25 June 2007 in the Essen Aalto Theatre in front of more than 1,000 guests. Following the ceremony, the EGO Grater will first be presented with the other award-winning products in a special exhibition, before it will then be exhibited in the red dot design museum, the largest exhibition of contemporary design worldwide, for the duration of one year.

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