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Georg Jensen goes back to its roots with stunning new REGITZE collection

REGITZE, the beautiful new icon collection from long-time Georg Jensen collaborator Regitze Overgaard, sees the world-renowned jewellery brand  reconnecting with its origins as a manufacturer of exquisitely crafted silver jewellery.

The soft, organic shapes of the pieces in the REGITZE collection were inspired by the designer’s visit to the Miro Museum in Barcelona. Regitze found herself drawn to one sculpture in particular and its pleasing fusion of shapes. These are expertly reinterpreted in many of the collection’s pieces. The collection comprises bracelets, necklaces, rings, earrings and pendants. All in sterling silver and fashioned in line with Georg Jensen’s uncompromising pursuit of flawless quality and unique design. Regitze says the collection is her most personally satisfying yet. She adds: “Never before have I created a jewellery collection that contains so much of myself. The goldsmiths at Georg Jensen have encapsulated the precise look I dreamed of when I drew the first sketches.”

The designer concludes: “I think the collection’s raw, simple look is what really defines it. For me it goes without saying that jewellery should be able to move on the body so you feel a sense of freedom. Wearing jewellery should feel like a natural part of one’s clothing.”

About Georg Jensen

Georg Jensen was founded in Denmark in 1904 and now has over 100 shops in 12 countries. Georg Jensen began as a silversmith workshop that created exclusive hollow-ware and jewellery in silver. Today it carries a broad range of jewellery, watches, cutlery and hollow-ware products in gold, silver, platinum and diamonds. Its clean, elegant, Scandinavian style of design is appreciated by millions of people around the world and is often cited as one of Denmark’s most recognised brands.

About Regitze Overgaard

Regitze Overgaard began training as a goldsmith in 1970 and graduated from Kunsthåndværkerskolen in Copenhagen in 1976. She has collaborated with Georg Jensen Silversmiths since 1987 and has participated in exhibitions throughout the world.

Since its introduction in 2000, Georg Jensen’s iconic FUSION range of rings has filled a unique niche in the jewellery market, appealing to sophisticated, design-conscious women who value the ability to give their jewellery a genuinely distinctive appearance. Now, Georg Jensen

introduces its most ambitious FUSION collection yet, expanding the line for the first time to include a range of bangles, rings with black diamonds, pendants and earrings.

The 2009 FUSION collection marks a new chapter in the story of this most unique of jewellery collections. But while the collection may have grown, the single-minded commitment to understated elegance and uncompromising craftsmanship that has consistently characterised the FUSION collection remains firmly in evidence.

The collection’s new centrepiece – the bangle – a beautiful and beguilingly simple piece in 18-carat gold, encapsulates this sense of focus. With its simple shape enhanced by a dynamic, vibrant design, the bangle bears all the distinctive hallmarks of the FUSION ring design: timeless, unfussy and immediately arresting.

“The FUSION ring has been one of our most successful jewellery collections since the very launch and throughout the years, many of our customers have asked why we didn’t extend this truly unique concept across more products” Charlotte Juhl, Business Manager for Jewellery at Georg Jensen says. “The FUSION ring concept expressed a completely new way of thinking in modern jewellery when it was launched in 2000. It is based on the characteristic of individual gold units combined in several ways to allow the creation of a personal piece of jewellery. Even though the consumers for technical reasons cannot create their own bangle or earpiece, we have maintained the very essence of this concept in our new line extensions, combining separate pieces which create a unique piece of jewellery. Within both bangles, pendants and earpieces there will be a number of variants to choose from, allowing our customers to create their own, individual look”. Charlotte Juhl continues.

All the pieces in the 2009 collection are available in a number of variations, and as with all previous FUSION collections, every item is available in a wide array of finishes.

April 2009

Georg Jensen Takes Danish Design to the Next Level

Scandinavian luxury lifestyle brand Georg Jensen has appointed designer Todd Bracher Creative Director of the brand and head of a new creative force consisting of the Georg Jensen internal design team, the Georg Jensen designer network and Copenhagen based design consultants OeO. 

April 30, 2009 – Today Georg Jensen announced that Todd Bracher will take the reins at Georg Jensen as Creative Director, responsible for the full range of Georg Jensen products from jewellery and watches to flatware and hollowware. Todd Bracher will take up his new position on May 1st.  Together with Georg Jensen’s in-house product development team and Georg Jensen’s unique designer network, Bracher and OeO will energize and align the future design and brand vision. 

As part of the new strategy Todd Bracher will be working together with his long-time partner Thomas Lykke and Anne-Marie Buemann from OeO, a Danish based, and strategy-driven design company with vast experience from the design industry. The new set-up allows Georg Jensen to unite the best of today’s Danish and international design competencies with a strong strategic and commercial approach to new product introductions.  

“I am thrilled and honoured to be joining Georg Jensen. To be part of this brand and to help sculpt its vision has been a long-term dream for me. Georg Jensen has a specific language and intelligence, it communicates on so many levels.  The possibilities are endless and we intend to explore them”, Todd Bracher says. 

The appointment of Todd Bracher is part of the strategy that CEO Ulrik Garde Due introduced when he joined the company from British top fashion label Burberry last year. A strategy, which is turning the traditional Danish Silversmith into a Scandinavian luxury lifestyle brand with an integrated product range. 

“Todd Bracher was an obvious choice for the position as Creative Director. He is perfectly aware of the brand’s many qualities and appreciates the craftsmanship and the unique sense of style. Yet, he has a young and fresh approach to continue the creative developments. I am convinced he will be able to take Georg Jensen to the next level”, Ulrik Garde Due says. 

Since 1904 Georg Jensen has succeeded in attracting and working with some of the most talented designers around the globe. One of these talented designers is Todd Bracher who has designed for Georg Jensen since 2004 and will now be in charge of identifying and supporting the next generation of design stars, joining such legendary artists as Georg Jensen, Arne Jacobsen and Henning Koppel. 

When, back in 1999, Todd moved to Denmark to study in Copenhagen at the Danish Design School he soon became fascinated by the Danish design tradition and shortly after launched his own beautiful sculptural furniture and home accessories for Danish and international companies such as Fritz Hansen and Zanotta. 

“The works of Georg Jensen himself, Henning Koppel and Arne Jacobsen have shaped who I am as a designer and are the very reason why I eventually moved to Denmark to look ‘behind the scenes’ at the source of these works. I discovered that the forms of the Georg Jensen collection capture the generosity and elegance that is built into the Danes and their way of life”, says Todd, who, at Georg Jensen, will be defining the brand’s future design philosophy.  

“Design is much more than creating forms and shapes. It is about the heart and mind that has produced it. For us to maintain brand coherence we must define what the heart must feel and the mind think and the rest will follow”, Todd Bracher says. 

Critics might argue that asking a foreigner to take the Georg Jensen design language into the future is not the obvious thing to do. That it would take a native Dane to understand the true essence of Georg Jensen – the tradition, the story and the role the Silversmithy has played in creating the term Danish Design. 

“The heritage is huge and the responsibility is vast. Part of Todd’s training was here in Copenhagen, which mixed with his international experience allows us to get an external point of view of Danish design with an internal understanding. For me it is bringing in the right person who in his soul understands where Georg Jensen is coming from and who has the skills, the courage and the ability to bring Georg Jensen and Danish design into the next century. To me Todd Bracher is that person,” Ulrik Garde Due states. 

Ulrik Garde Due, CEO  Todd Bracher, Creative Director

Closeness to nature, health, environmental sustainability and bicycling are all integral parts of the Scandinavian lifestyle. As part of the Global premiere of the new Scandinavian Luxury Lifestyle store concept Georg Jensen is launching WHEELS – a unique Danish designed and produced bicycle. Yet another quality, long lasting investment opportunity from Georg Jensen – in a world were financial values decline by the tick of the clock .

“The best part of Denmark and the rest of Scandinavia is our lifestyle and the clean environment. The relaxed atmosphere where people are enjoying the closeness to nature and get together with friends and family at home. Our wonderful clean environment which provides clean drinking water directly from the ground and which makes it possible to swim in perfectly clean water even in the harbour in the very midst of Copenhagen. And then there are off course the bikes”, Ulrik Garde Due, CEO of Georg Jensen, states.

Denmark is after the Netherlands, the country in the world with the highest number of people bicycling. All over the country the road net is making is easy to be on two wheels and the official government includes bicycling as part of the national transport policy. In other words bicycling is an integral part of everyday lives in Denmark. In most big cities tourist can borrow city-bikes for free while they are visiting Denmark.

From 19 September 2007, Storefront for Art and Architecture will open its façade to a kaleidoscopic exhibition of Danish design manifested through the history, life, work and products of five Danish design brands; Bang & Olufsen (sound and vision), Fritz Hansen (furniture), Georg Jensen (jewelry and silverware), Louis Poulsen (lighting) and Royal Copenhagen (porcelain).

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Ulrik Garde Due to become CEO of Georg Jensen as per November 1, 2007.

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