The interior and design fair Formland UPgraded is in a renewal process where both name, expression and sectioning in the halls are innovative. The organizers had when they planned the fair sat a goal saying 250 exhibitors at the first edition of the new and innovative fair. Now, that goal is more than completed. With only 3 days to the opening day they have 289 exhibitors.
Two of the many exhibitors, Menu A/S and EGO Together both supports the new concept of the fair.
“The new times requires new thinking, and that is what Formland Upgraded has created the framework for. We are pleased with the new division where it is intended as a department store, and where we can meet new types of customers. It is not the order pad that is crucial but that we meet and inspire the right customers. And with the meeting agreements we already have in the calendar for the fair, it is a good investment for us to be in Herning” says Jesper Gundborg, B2B-sales manager at Menu A/S
– In time of change, it is about finding something that can give an extra boost in the stores so consumers get their money out of the pockets. Therefore, it is important to inspire and enable experiences with the products. The fair makes this possible to show the costumers. The fair is a forum to bring together businesses and provide good ideas for how the products can be resold.”, says Michael Christie, EGO Together, and adding:
“In relatively few days we can get in touch with all our customers. We have agreed meetings with the biggest of our customers, all of which come at the fair.”
Formland UPgraded is more than just a fair with exhibitors. As a new thing Formland UPgraded offers five different trend zones where latest design trends and industry relevant lectures will take place. One of the zones is UPtimize where the visitors can get retail-inspiration and guidance from Retail Institute Scandinavia, Danish business, “pejgruppen” and the law firm DAHL.
The opening of Formland UPgraded takes place Saturday 2nd february.
Keynote speakers will be health realists and lecturer Christian Bitz, known from TV2’s Good Morning Denmark, and Marianne Jensen, president of the trade association FAGA.