Since its introduction in 2000, Georg Jensen’s iconic FUSION range of rings has filled a unique niche in the jewellery market, appealing to sophisticated, design-conscious women who value the ability to give their jewellery a genuinely distinctive appearance. Now, Georg Jensen

introduces its most ambitious FUSION collection yet, expanding the line for the first time to include a range of bangles, rings with black diamonds, pendants and earrings.

The 2009 FUSION collection marks a new chapter in the story of this most unique of jewellery collections. But while the collection may have grown, the single-minded commitment to understated elegance and uncompromising craftsmanship that has consistently characterised the FUSION collection remains firmly in evidence.

The collection’s new centrepiece – the bangle – a beautiful and beguilingly simple piece in 18-carat gold, encapsulates this sense of focus. With its simple shape enhanced by a dynamic, vibrant design, the bangle bears all the distinctive hallmarks of the FUSION ring design: timeless, unfussy and immediately arresting.

“The FUSION ring has been one of our most successful jewellery collections since the very launch and throughout the years, many of our customers have asked why we didn’t extend this truly unique concept across more products” Charlotte Juhl, Business Manager for Jewellery at Georg Jensen says. “The FUSION ring concept expressed a completely new way of thinking in modern jewellery when it was launched in 2000. It is based on the characteristic of individual gold units combined in several ways to allow the creation of a personal piece of jewellery. Even though the consumers for technical reasons cannot create their own bangle or earpiece, we have maintained the very essence of this concept in our new line extensions, combining separate pieces which create a unique piece of jewellery. Within both bangles, pendants and earpieces there will be a number of variants to choose from, allowing our customers to create their own, individual look”. Charlotte Juhl continues.

All the pieces in the 2009 collection are available in a number of variations, and as with all previous FUSION collections, every item is available in a wide array of finishes.

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