The idle life and the pioneering design are in focus at Formland Spring 2009 in MCH Messecenter Herning. CANDY is the theme when Scandinavia’s biggest flagship within decorative art, design and interior accessories opens from 30 January to 2 February 2009.
Now Formland launches its trend theme for the fair in the spring of 2009. CANDY will be a holistic experience where all senses are exited. The visitors will experience a universe of dynamism, colours and energy in MCH Messecenter Herning. The optimism gets a sugar fix and according to Project Manager Lars Jespersen there will be room for commercial, new and creative thinking.
– CANDY radiates optimism and new ideas at a time when the financial crisis also affects the design industry. It is an important factor that Formland rises to the occasion when the industry is having a hard time. First and foremost the fair is an important trading centre for the buyers – and here people get the latest inspiration. The visitors will therefore get a toolbox containing specific tools for implementing innovatory changes in their shop, Project Manager Lars Jespersen, MCH Messecenter Herning Kongrescenter explains.
The visitors will find that CANDY plays a unifying role throughout the fair. Both as regards colours and at the trend areas where the style is based on the theme. CANDY is also reflected in the food at the trend cafés and in the various talks with famous experts and people from the industry.
Think differently – THINK PINK
In the trend zone THINK PINK you will be able to have different, creative thoughts. Based on the colour pink which is one of the hottest colours of the season the stage is set for creativity, happiness and optimism in the zone. According to Trend Stylist Anette Eckmann those are important key words for obtaining the required progress it takes if you want to survive in the design sector.
– In times of recession we have to think differently and to be positive so the sentiment can be changed from negative to positive. Businesses managing to challenge the consumer’s endless desire for renewal will get out of the crisis successfully. THINK PINK is about daring to say yes to the future, to the hope and the new possibilities, Anette Eckmann from Eckmann Alive says. THINK PINK consists of products from Formland’s exhibitors – everything from famous brands to brand new designs.
New Note accelerates
The new and pioneering designs will yet again have their own area at Formland. The New Note area which includes well-known trademarks and brands, e.g. within furniture and interior accessories, was launched in the autumn of 2008 – and with great success. The area will be even bigger at the fair in 2009. The selection of brands has already started and Trend Consultant Mads Arlien-Søborg, who is the curator for the area, will be responsible for the selection. Among the New Note exhibitors you will find We do Wood, Mater, Lene Toni Kjeld and Sort of Coal.
It will also be here at the New Note area that you find the new and promising designs. Wildcards are granted to a number of new and talented designers who will exhibit their own products in the hall. The designers come from ‘Designskolen i Kolding’ (the design school in Kolding) and the Danish Design School in Copenhagen.
Formland Spring 2009 will take place from 30 January to 2 February 2009 in MCH Messecenter Herning. Approx. 600 exhibitors will attend Scandinavia’s biggest trade fair for design, decorative art and interior accessories. In 2009 Formland can celebrate its 25th anniversary. This will be celebrated both at the fair in the spring and at Formland Autumn 2009, on 14-17 August. Read more about the fair and the trend theme CANDY at www.formland.com.
