WATCH – Simplicity in its purest form 12. October 2007
Since 1990, it has been a part of the permanent collection at the Museum of Modern Art in New York. It graces the wrists of many architects, designers and other style setters across the world – Flemming Bo Hansen’s “WATCH”. A sublime watch when it comes to simplicity and clean lines.
In the late 1980s, Flemming Bo Hansen designed one of the simplest and most elegant digital watches the world has ever seen. It stood out distinctly from other digital watches on the market. After decades of attention to modern styling, we now present the WATCH with the designer’s original, simple interface in new digital and analogue versions – all true to the original, celebrated model.
Award-winning designer Flemming Bo Hansen’s WATCH range is designed according to a principle of simplicity and clean lines. Everything superfluous has been eliminated, and what is left is a watch in its purest conceivable form. Nothing superfluous, nothing lacking.
WATCH is created according to the proportions of the Golden Ratio. The concept refers to the ratio of two sizes that, from antiquity, mathematicians and scientists as well as artists have regarded as harmonious. These proportions are found in nature, such as in our DNA and in the spiral of the conch, but also in architecture and paintings all over the world.
From Tokyo to New York, Flemming Bo Hansen’s watches and face have become famous. Years of working in the two metropolises characterise his styling with a clearly preserved respect for Danish design tradition.
It is no coincidence that WATCH is the basic cornerstone of Rosendahl’s WATCH collection and is represented in the permanent collection at the Museum of Modern Art in New York.
There are four watches in Rosendahl’s and Flemming Bo Hansen’s WATCH collection 2007: Two gents’ watches and two ladies’ watches in digital and analogue versions respectively. The price of the gents’ and ladies’ watch is EUR 349,-.
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