VICE from Georg Jensen 26. July 2007
In 2007, Georg Jensen focuses on broadening the depth of design of its watch collections. After successfully updating and renewing some classic icons in 2006 including the classic KOPPEL collection, Georg Jensen introduces VICE – a steel bracelet watch collection with a quartz and also an automatic movement. The automatic version will launch in Autumn 2007.
The VICE collection, created by Swiss designer Nicolas Barth Nussbaumer, combines the classic strength utility and functionality of a steel bracelet watch with the design elegance and simplicity of Georg Jensen’s design language. “The VICE watch’s bezel and back case lock the body of the watch in a tight embrace – a vice like position. The steel bracelet also emulates this form giving the watch a sturdy, powerful appearance” explains Nussbaumer.
The aesthetic appeal of the watch lies in the small details of the watch face. The minute markings are embedded within a sub-layer of the face while the hours illuminate in silver. The dial of the VICE watch is available in both black and silver versions. The date is displayed at 3 o’clock and the watch is water resistant to 10ATM. The steel bracelet is secured using a butterfly-lock. The VICE collection has been created for men and women and available in both a 40mm and 34mm version.
For the watch connoisseur VICE will be launched in the Autumn 2007 in an automatic version. Importantly, this steel bracelet watch will be the first automatic movement watch to be added to the Georg Jensen collection for many years. The watch dial of this version has a more vintage expression in its design and will be available in 40mm black or silver versions.
About Georg Jensen
Founded in Denmark in 1904, Georg Jensen now has over 100 stores in 12 countries. Starting life as a Silversmithy which created exclusive silver hollowware and jewellery, Georg Jensen now applies its superior craftsmanship to a wide range of gold, silver, platinum and diamond jewellery, watches, cutlery, hollowware as well as design items for the home and office. Its pure, elegant, Scandinavian design style is favoured by millions around the world and is often quoted as one of Denmark’s most recognised brands.
About Nicolas Barth Nussbaumer
After specialising in jewellery and watch design at the Art & Design School in La Chaux-de-Fonds, Swiss born designer, Nicolas Barth Nussbaumer has worked with some of the heavy weights of the luxury industry, designing watches, jewellery and furniture. The CONCAVE watch launched in 2006 was his first collaboration with Georg Jensen.
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